Bye-Bye Breakfast? Many Adults Skip ‘Most Important Meal Of Day,’ Study Finds

NEW YORK — It’s often called the most important meal of the day, but apparently that doesn’t stop a significant portion of Americans from skipping it. According to a survey of 2,000 adults, about one in eight Americans (13%) rarely, if ever, eat breakfast in the morning. In fact, the average American eats breakfast only three times per week.

So, what are Americans eating when they do find the time for breakfast? The overwhelming majority (65%) prefer eggs, while 56% favor cereal, according to the survey, which was commissioned by Sabra. Another 58% said they consider coffee their breakfast, and nothing else.

Trendier breakfast options appear to be picking up steam as well; 29% of respondents say they regularly indulge in avocado or hummus toast as their morning meal. That may be more of a millennial movement, though. Men between the ages of 25 and 34 choose avocado and hummus toast for breakfast more than any other demographic represented in the study.

“Morning nourishment is key to raise your energy, creativity and focus,” comments physiologist Rebecca Scritchfield in a statement. “You’ve been fasting while your body has been busy rebuilding and repairing during sleep.”

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Additionally, 46% of adults say they enjoy starting their days with a breakfast sandwich, and 42% like to add crispy bacon to whatever breakfast they may be eating on a given day.

Many adults claim they just don’t have enough time in the morning to prepare breakfast, but Scritchfield suggests preparing ingredients ahead of time to speed the process up.

The survey also revealed differences between those who eat savory breakfasts and those who eat sweet breakfasts. Savory breakfast eaters seem to be able to work for an additional hour compared to those who prefer sweeter foods, which adds up to around five hours of additional productivity each week! Perhaps it’s no surprise then that savory breakfast eaters also tend to make more money than sweet breakfast lovers.

The survey was conducted by OnePoll.

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