Chocolate chip reigns supreme as Americans’ favorite kind of cookie

NEW YORK — Four in 10 Americans are confident enough in their cookie-baking skills that they would quit their jobs to become a baker. A survey of 2,000 Americans confirms our love for cookies, revealing that 82 percent of respondents enjoy baking their own cookies. Half enjoy the sweet snack so much that they bake their own at least once a month.

Of those who bake homemade cookies, 64 percent are confident they could bake the “perfect” cookie. However, they didn’t master it on the first try — results found it takes the average respondent five tries before they can bake a top-notch cookie.

Chocolate chip for the win!

Conducted by OnePoll on behalf of Crumbl Cookies for National Chocolate Chip Cookie Day, the survey delved further into what makes a cookie “perfect.” Chocolate chips come out as the clear winner: 62 percent agree that it’s hard to beat the taste of a classic chocolate chip cookie.

The chocolate chip reigns as respondents’ favorite cookie flavor (35%), and nostalgia may play a role in why it tops the list of favorite flavors. Nearly half of respondents say they ate chocolate chip cookies often as kids (46%). So, what makes for the perfect chocolate chip cookie? While preferences can vary, the poll finds that there’s nothing like a fresh-baked soft, chewy cookie made with brown sugar.

Those surveyed shared that a yummy cookie may be more complex than it seems, citing must-have ingredients like vanilla extract (31%) and cinnamon (22%). Many also opt for more unusual ingredients that add flavor depth like brown butter (19%) or citrus zest (13%).

While many may be breaking out their cookie sheets to make their favorite classic for National Chocolate Chip Cookie Day, others are willing to let their taste buds take them elsewhere, naming more unique cookie flavors like peanut butter (28%) or brownie/double chocolate (25%) as some of their favorites.

Also, if you think everybody universally dislikes oatmeal raisin, think again. According to the poll, it’s the fourth most popular cookie, just beating out shortbread (23%). Although respondents know what they like, most are interested in trying more unique cookie flavors (59%).

National Cookie Day

1 in 5 say cookies can turn your frown upside-down

When asked to come up with their own flavor, Americans got creative with ideas like “a cookie that tastes like a birthday cake,” “cranberry orange cream,” or “chocolate-covered strawberry cheesecake cookies.”

“National Chocolate Chip Cookie day is a day of nostalgia for many as people from all over the world likely grew up baking chocolate chip cookies with their families—that was a major reason for starting Crumbl in the beginning,” says Sawyer Hemsley, COO and co-founder of Crumbl Cookies, in a statement. “While we love our chocolate chip cookies, it can be fun to explore new and exciting flavor profiles that are unexpected for cookies – things like caramel popcorn, lava cake or even cornbread.”

Whether they’re celebrating good times with loved ones (29%) or just passing by a bakery (23%), many enjoy munching on a good cookie. One in five say the sweet treats are a solid afternoon pick-me-up (19%), and most believe they’re able to turn a bad day around (61%). On average, adults consume 21 cookies a month, although a quarter admit they eat more than this (24%).

Some respondents have eaten so many cookies throughout their lifetime that they claim to be “cookie experts” (41%), estimating that someone should eat about 319 cookies in their life to call themselves an expert.

“The absolute best part of cookies is the fact that they are meant to be shared with the people we love!” adds Jason McGowan, CEO and co-founder of Crumbl Cookies.


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