Nearly 3 in 4 women agree that their confidence hinges on how their skin looks

NEW YORK — Women insecure about their skin are taking new measures to feel beautiful again. A survey of 2,000 American women 35 and older looked at their skin care journeys and found that nearly three-quarters say their confidence is impacted by the way their skin looks (72%).

More than half of women acknowledged that their skin insecurities prompted them to cover up their bodies (55%). The top skin care concerns that women struggle with are combination skin (31%), dry skin (29%), and wrinkles (28%). That’s why 68 percent try to take preventative care of their skin before it experiences any noticeable trauma such as sunburns or stretch marks.

Conducted by OnePoll on behalf of AmLactin, the study revealed women spend about $170 a year trying to find skin care products that are right for them. One in nine have gone through 10 or more failed skin care products in the past, and the average woman is currently holding onto four of them in their home.

Finding ‘the one’

skin careThe average woman tries four different body lotions before finally liking one — likely from trial and error (36%). Respondents prefer products that help with moisturizing (65%), hydrating (53%), and have anti-aging properties (45%).

For most women, a product has three weeks to “wow” them before they decide whether or not it works. Even if it doesn’t, respondents would hold onto them for four months before finally giving them up.

Three in four admit that they are particular about choosing options that work for them, especially when it comes to moisturizers (59%) and body lotion (56%). Still, half of women think that it can be difficult to find skin care products suitable for their skin type (54%), which could be why one in six don’t have a skin care routine at all.

That hasn’t discouraged women from feeling their best — 79 percent believe there are skin care products out there for everyone, no matter their skin concern.

“Caring for your skin means finding products that work best for you and your skincare needs,” says board-certified dermatologist Dr. Jaimie Glick in a statement. “Ingredients like lactic acid are important when looking for a body lotion or cream, as the lactic acid hydrates as well as gently exfoliates to stimulate your skin’s natural renewal process leading to lasting hydration and rejuvenation of rough, dry skin.”

Skin care struggles for women

skin careWhen caring for their skin, women say the most neglected areas of their bodies are their backs (25%) and feet (18%). Although the results were close, respondents confirmed that summer is the most challenging season to take care of their skin (31%), followed by winter (30%) – when they say their skin gets the driest (45%).

These struggles only get more complicated with age for 64 percent of women who say their skin is not as easy to take care of as it was 10 years ago. For those with a routine in place, 56 percent admit that it’s gotten more complex with age, and women expect that their skin will be the most difficult to take care of when they approach 60.

Those who struggle with their skin as they get older have also noticed more wrinkles (39%), elasticity (28%), and dark circles (22%).

“Dry skin commonly affects the hands, arms and legs, and as well as the knees and elbows. Look for body lotions or creams that contain between 12 to 15 percent lactic acid when choosing something to soften and improve dry skin,” Glick adds.

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